Because today, its not just about reach— it's about being reached for.
DNY builds brands for growth and activates with excellence.
Salience Strategy
Signal-led Execution
Our_Leadership_Team

Sasha Savic joined Attivo Group in September 2025. He is one of the most awarded and respected leaders in the U.S. advertising and media industry, with more than three decades of experience transforming some of the world’s largest agencies and brands.
Over the past 20 years, Sasha has led major global media organizations, including IPG’s UM, WPP’s MediaCom, and Havas Media. In 2023, he founded Salar Communications, a marketing automation company helping global brands and agencies reimagine their marketing strategies and boost performance through the power of AI and automation.
Sasha’s leadership and innovation have been widely recognized. He was named Adweek’s U.S. Executive of the Year in both 2015 and 2021. Under his direction, MediaCom became one of the most awarded agencies in the industry—earning titles such as Cannes Media Network of the Year (2018) and Ad Age A-List Standout Agency of the Year (2019), with sustained excellence through 2019 and 2022.
Throughout his career, Sasha has partnered with many of the world’s most iconic brands, including Coca-Cola, Microsoft, Uber, Dell, Jack Daniel’s, P&G, Intel, and Mastercard.
A native of Bosnia, Sasha began his career as a founding member and producer of Youth Radio Sarajevo, setting the foundation for a lifelong passion for storytelling, creativity, and cultural connection.

Anush joined Attivo Group in January 2026. He is a proven business accelerator, with over 20 years of experience helping brands and communications agencies transform themselves to deliver growth in this ever-evolving communications economy. He brings a unique blend of experience in data, creative, and media needed to drive solutions in today’s landscape.
Anush most recently played an instrumental role in the transformational growth of Mediacom as Global Chief Strategy Officer, leading it to become one of the fastest-growing media agencies and earning Agency of the Year three times during a seven-year period. He has also been credited with helping birth and shape several of the agency’s offerings, including Creative Futures, which has been growing at 60% annually, providing people-first creativity for clients such as Dell, Google, and Coca-Cola.
Anush has been honored with several awards, including Adweek’s Media All-Star, Adweek Young Influential, and International Innovator. He has served as a judge for several shows, including Cannes and the Effies, and is also an ardent champion of diversity and inclusion, advocating for the cause on industry boards.

Dave Weist is a proven creative leader with over 25 years of experience. He’s shaped famous brands like JetBlue, Volkswagen, Google, American Greetings, KFC, Royal Caribbean, Nuveen, Stelo by Dexcom and more. Dave is responsible for driving creative excellence and strategic innovation. He enjoys working across all disciplines to get to the best solutions and believes that good work should ultimately work.

You never know which is bigger—Val’s brain or her heart. With DNY (formerly Deutsch New York) for over 30 years, she led the Agency in building mega-big global brands, as well as challenger and underdog brands, while simultaneously serving as a leader, mentor, and culture cultivator to the DNY family. In 2025, Val was appointed to the Attivo Group’s board of directors and named Senior Strategic Advisor to DNY.
Bronx born, with the accent and toughness to prove it, Val was brought up in a tight-knit family with three sisters. Val is a steadfast champion of women and underrepresented populations and accepts no compromise between winning and having fun doing it. Precious family time with her husband Dick and son Bryan is spent enjoying NY’s treasures, the theatre, the culturally rich museums, cooking and squeezing in as much travel as they can!

Matt describes himself as an “odd-shaped” strategist. We like to think of him as a unicorn; he’s led teams to create award-winning work in every category from social gaming, to direct response, from digital product and innovation to global brand work.
He’s also a wannabe outdoor fanatic and is currently a retired free-fall skydiver, retired rock-climber, retired snowboarder and skier—most likely due to his very fully employed job as father to high energy boys and even higher energy girls. But how many? More than a basketball team, fewer than a soccer team. He says exhaustion is a state of mind. We’re not convinced.

Joseph blends strategic insight and genuine relationship-building to drive the agency’s growth and deepen client connections. His leadership journey has taken him from pioneering rebrands at Omnicom Health Group to investing in innovative startups like Perelel, the first OB/GYN-founded vitamin brand. Joseph’s passion for growth is matched only by his commitment to fostering community and inclusivity.

Jeff leads decision science, the agency’s marketing analytics and consumer research practice. Jeff brings more than 14 years of experience of using data and technology to drive business decisions for clients across a diverse portfolio of industries, including local and national retail, Healthcare, CPG, Financial Services, and Insurance. He is a true believer in the value of data-driven thinking in fostering more unified and effective communications to meet any growth ambition.

Inquisitive by nature and a quick study, you want Jayme in your corner when it comes to unearthing business solutions for complex marketing problems. Over the years, he has worked on major brands, including Johnson & Johnson, Microsoft, Bank of America and Burger King.
A go-to authority in all things digital, his current passion for all things web3, especially his prized NFT sheep, establish him as a published leader in the metaverse. He is an avid runner and father of three. Jayme says his boy/girl twins and teen daughter take turns keeping him young and aging him prematurely, sometimes all at once!
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